Cool art for safe cycling
Author: Kimberly RigbyDate: 19 April 2012
Paints, colours and creative juices galore will be flowing over the next few months as thousands of budding artists from primary and high schools throughout NSW and the ACT compete to design a standout bicycle helmet design.
NRMA President Wendy Machin said NRMA was working with Bicycle NSW to sponsor a Helmet Artwork Design Competition to get children thinking about how to be safer on their bikes and to stimulate classroom discussions.
"Teachers are encouraged to use the competition as a classroom activity with the best helmet to be sold as a limited edition," Ms Machin said.
"The competition is supported by free road safety education resources created as part of our Be Road Safe Ready program for schools featuring NRMA Road Safety Roadbots, Norman & Norma."
"Eight regional winners will also get a new bike and helmet for their design, which is a great incentive to sit down and really think about what bike safety means."
Bicycle NSW Chief Operating Officer Elizabeth Hole said that it was important to change the mentality that helmets were ugly and uncool.
"This competition gives students a chance to tell us what is cool and to give us a design that they would wear," Ms Hole said.
"It has been great to see so many students already participating in this initiative and hopefully we will see an increased number of helmets being worn if students know that their input is valued and that the design has come from a fellow student."
Ms Machin said schools could visit mynrma.com.au/helmetcomp for more information and to download teaching resources for the competition which closes 29 June 2012.