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NRMA Promotes Road Safety - Rock Eisteddfod Challenge


NRMA Promotes Road Safety - Rock Eisteddfod Challenge

Author: NRMA MediaDate: 01 April 2008

NRMA Motoring & Services is offering thousands of high school students throughout NSW and the ACT the chance to win driving lessons and other great prizes in a bid to improve road safety awareness in young people.

NRMA Director Dawn Fraser said the NRMA was issuing the challenge to high school students to design a cool road safety message for young people about cars, utes or motorcycles with the winner to be announced at the Sydney Grand Finals of the Rock Eisteddfod Challenge® in September.

"Kids can design a message for their peers on serious safety issues including alcohol, drugs, distractions, fatigue, speed or seatbelt wearing," Ms Fraser said.

"Young drivers are too often injured or killed as a result of a road crash. NRMA's road safety message challenge will get young people thinking about road safety and how their choices can prevent crashes.

"In fact, drivers aged 17-20 are three times more likely than drivers over 21 to be involved in a serious crash."

The competition, open to high school students throughout NSW and the ACT, runs from 1 April to 14 June 2008. Students have been challenged to produce a road safety message via:

  • Cartoon/comic.
  • Radio advertisement (script plus sound track).
  • Poster.
  • Postcard.
  • Video clip (shot on any format including mobile phone).
  • Banner.

Ms Fraser said the NRMA was a proud sponsor of Rock Eisteddfod Challenge®, a student-performance competition with close to 50 events running throughout Australia from May till September.

"NRMA's competition is a creative way to get students thinking about road safety - just like the Rock Eisteddfod Challenge® performances challenge students to tackle other topical issues through dance and drama,high school students" Ms Fraser said.

Winners of the NRMA road-safety message challenge will receive a package of ten driving lessons with an NRMA Safer Driving School franchise (16 years and over division) or an Apple iPod Nano (Under 16 division).

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