For the first time in almost 90 years, seven of NRMA Motoring & Services' iconic patrol vans will lose their traditional blue - turning pink in support of Pink Ribbon Day.
Four NRMA patrol vans in Sydney and one each in Newcastle, Wollongong and Canberra will lose the traditional NRMA Blue livery for the complete pink overhaul.
The NRMA will also donate $5 for every breakdown attended by its pink vans, with the overall figure expected to reach above $10,000.
The pink vans will also have donation boxes installed for Members.
More than 75 NRMA patrols have volunteered to drive the vans.
NRMA's website mynrma.com.au will also turn pink on Pink Ribbon Day, 26 October 2009.
NRMA Members can donate to Pink Ribbon Day here.
The funds will go to Cancer Council NSW to raise money for all Australian women affected by breast cancer.
NRMA Group CEO Tony Stuart said the company wanted to do all it could to mobilise its 2.2 million Members in NSW and the ACT to support the worthwhile cause.
"Over the last few years too many of our amazing staff have been affected by breast cancer - we need to do all we can to help find a cure for breast cancer," Mr Stuart said.
"We hope that every time a motorists spots one of our pink patrol vans on the road it acts as a reminder that Pink ribbon Day is approaching and they should support this worthwhile cause.
"The money raised through Pink Ribbon Day will raise money for all Australian women affected by breast cancer."

There are now more reasons to smile. While Roadside Assistance remains at our heart, NRMA Membership now means so much more.