NRMA’s whole ethos is built around helping Members deal with today’s challenges. To keep growing and stay relevant, we must understand how we can help you in the future too.

This year we’ve spent time researching future trends, what they mean for Members, and how we can keep up with your needs. You’ll see that by 2020, Australia will have changed in ways that affect how we all live, work and play.

As a Member-focused organisation, NRMA plans to evolve in line with your changing expectations over the coming years. So it’s important that we get to know your needs, wants and views.

Together, we’ll face new challenges and seize new opportunities. We’ll keep the best of the old, embrace the best of the new, and create a new kind of NRMA.

An NRMA that has the same heart - but is different in many other ways.

Transformation 2020

We want to provide you and future generations with a lifetime of services. But how will your life change and what might you need over the coming decade? In 2010, we gave a team of NRMA staff and external experts the task of finding out.

Our Transformation 2020 project team talked to dozens of scientists, academics and industry experts. And they quizzed hundreds of consumers of all ages from different parts of the community. They all came up with countless ideas.

Our research showed that, while roadside assistance will remain NRMA’s core business, the next decade is filled with opportunities for us to deliver new, innovative Member services.

The Transformation 2020 team started by gathering clues about local and global trends and considering how these might impact your NRMA. Click on the links below to discover some key insights and what they may mean for you.

People power 

By 2020, it really will be all about you. People, not companies, will increasingly drive the consumer agenda. More

Keeping things flexible 

You’ll be moving more and more over the next decade. The only constant will be change when it comes to your decisions about where to live, work and shop. More

The old and the new 

Changing demographics mean the balance between old and new Australia will shift over the coming years. Older Australians will live longer, do more, and increase in number. Meanwhile, Gen Y and their successors will set new rules as employees and consumers. More

Alternative choices 

By 2020, we’ll have to be even smarter to extract more from dwindling natural resources and create a more sustainable balance. More

Totally connected 

More than anything else, technology is likely to provide the biggest changes in our lives over the next decade. We can expect smarter devices, 24-hour connectedness, and new ways of doing pretty much everything. More