We remind NRMA Members to drive safely and take the Fatality Free Friday pledge today.
Fatality Free Friday (26 May 2017) is an initiative of the Australian Road Safety Foundation which calls for road users to make a promise to themselves, their family and friends to consciously drive safely and obey road rules.
New research released by the Australian Road Safety Foundation (ARSF) highlights the irresponsible behaviour of drivers and those who sit idly by and allow it to happen.
The study shows that almost half of Australians do not ask speeding friends or family members to slow down.
Australian Road Safety Foundation CEO Russell White said that reducing the tragic loss of life on the roads can only stem from peer pressure and not from authorities dictating road laws.
“We need to create a culture where we call each other out on bad behaviour behind the wheel, instead of shuffling the responsibility onto others,” Mr White said.
“That’s what our Fatality Free Friday initiative is all about: educating road users on the individual role they play in reducing the devastating impact of road crashes.”
“Obviously nobody goes out looking to be in a road crash, but not everyone goes out deliberately looking to avoid one either, and that is evident every time someone speeds, takes a risk on the road, or uses their mobile phone,” he said.
Fridays remain one of the deadliest days of the week on Australian roads, accounting for 214 fatalities in 2016, or 16% of the total road toll.
“This Fatality Free Friday, we ask everyone to spare a thought for the loved ones left behind after a fatal road crash, for whom there are constant daily reminders – the letters that still arrive addressed to the person who lost their life, sitting in the mailbox as a cruel testament to the senseless loss that will forever leave its scar,” Mr White said.
“We urge every motorist, passenger, cyclist and pedestrian to pledge their support for Fatality Free Friday, because every decision made on or around the road can be the difference between life and death,” he said.
Fatality Free Friday is run by the Australian Road Safety Foundation, a not for profit organisation established to reduce road trauma across Australia.
Will you take the pledge?