CarSense - child safety in and around motor vehicles.
Specific messages address the dangers of hot cars, fitting restraints correctly and driveway safety.
How CarSense will help
CarSense addresses the dangers of leaving kids alone in cars by using the message
Keep Kids Safe, Keep them with you. The CarSense campaign covers many areas where kids are involved with cars. The goal of the program is to educate caregivers, providing them information so that kids are not inadvertently placed in harm's way.
This includes safety during the hot summer months where kids can very quickly overheat in a car; ensuring they are secured correctly in an approved restraint and that they're not endangered in the driveway.
How we're communicating CarSense
CarSense includes an extensive radio campaign with ads on both English and selected ethnic media.
Click to hear radio campaigns:
English,
Mandarin,
Cantonese,
Arabic,
Korean,
Vietnamese
Download Windows Media Player
CarSense poster
NRMA Motoring &Services are offering all shopping centres in ACT and NSW durable signage free of charge which can be placed in carparks.
CarSense stickers
Stickers promoting CarSense are available for childcare centres, schools and other interested individuals.
Further information or samples of any of the above are available from Anne Morphett:
Email:
anne.morphett@mynrma.com.auPh:
(02) 8222 2163