More than 5,000 people have visited the National Roads and Motorists' Association Limited (NRMA) safety initiative for young people in Orange - NRMA Roadzone - since it opened in May.
NRMA Deputy President, Mr Alex Sanchez, said NRMA was concerned that 17-25 year olds in the Central West were over-represented in road deaths and injuries.
"In 2000, 35 per cent of those killed or injured on Central West roads were in the 17-25 year old age group, compared to the NSW average of 27 per cent," Mr Sanchez said.
"The statistics for 1998 and 1999 show the same disappointing trend with 17-25 year olds accounting for 35 per cent and 32 per cent of road deaths and injuries in the Central West compared to the State average of 27 per cent and 26 per cent respectively.
"Mr Sanchez said NRMA Roadzone addressed young driver deaths and injuries by targeting 9-14 year olds.
"Some of these children will be driving on our roads in as little as three years so it is essential that they are encouraged to start thinking about road safety," Mr Sanchez said."
NRMA Roadzone is a fun, interactive exhibition to foster safe road user behaviour in tomorrow's drivers - before they get behind the wheel of a car.
"Mr Sanchez said the $2.5 million multi-media exhibit focused on mobility safety issues as they affect drivers, pedestrians, cyclists and passengers by using interactive exhibits that depict real-life experiences.
"Students can conduct their own crash-dummy tests, identify how cyclists and pedestrians can be more visible in traffic and how a helmet can protect your head in the event of a crash," Mr Sanchez said."
Roadzone also addresses the effect of alcohol on driving ability, the impact of peer pressure, the dangers of distractions while driving, as well as demonstrating how behaviour on the road can influence your chances of survival," Mr Sanchez said.
NRMA RoadZone was designed in conjunction with project partner, Questacon - the National Science and Technology Centre in Canberra, which has an international reputation for developing interactive, fun and educational exhibits. Since its launch in September 1999 more than 150,000 students have visited RoadZone.
NRMA Roadzone complements other NRMA initiatives including SHIFT, an interactive CD Rom and the Getting There booklet for learner drivers.