
Specific messages address the dangers of hot cars, fitting restraints correctly and driveway safety.
CarSense addresses the dangers of leaving kids alone in cars by using the message Keep Kids Safe, Keep them with you.
The CarSense campaign covers many areas where kids are involved with cars. The goal of the program is to educate caregivers, providing them information so that kids are not inadvertently placed in harm's way.
This includes safety during the hot summer months where kids can very quickly overheat in a car; ensuring they are secured correctly in an approved restraint and that they're not endangered in the driveway.
CarSense includes an extensive radio campaign with ads on both English and selected ethnic media.
Click to hear radio campaigns: English, Mandarin, Cantonese, Arabic, Korean, Vietnamese
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