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Isuzu D-Max reaches 10,000 sales


Isuzu D-Max reaches 10,000 sales

Author: Tim PomroyDate: 2 May 2011

With a strong history in light trucks, the company had to relaunch the D-max ute back into the light commercial market after a long and successful partnership with GM Holden ended in 2008.

Starting with only a handful of dealers the brand has grown steadily and now has over 80 dealers coast to coast, impressive given they have grown to this point in such a short time.

The diesel only D-Max ute range has punched above its weight with a mix of private and small business attracted to the brand for its reputation for reliability and rugged engineering. Sales for the first quarter of 2011 are up 40% compared to the same time last year.

“The next challenge is to crack into the large volume mining market, a market dominated by Toyota’s HiLux.” said Isuzu’s Managing director Hitoshi Kono.

That’s a tough assignment no doubt but the D-Max has a solid reputation that’s been enhanced with recent successes in the gruelling Paris Dakar rally. Piloted by Aussie Bruce Garland, the D-Max ute finished a creditable sixth in the amateur class. If the D-max can survive that punishment, the tough mining industry shouldn’t be that hard to crack.

 

Tags:

, News, D-Max

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