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Skoda to take on Mazda


Skoda to take on Mazda

Author: Isaac BoberDate: 7 September 2011

Skoda is set to unveil its near production-ready Mazda3 competitor at the Frankfurt Motor Show next week and has released this teaser image.

The new compact five-door vehicle will be launched in Europe, Russia and China (you would have to assume Australia will be on the list, but it could be some way off). In line with the brand’s internationalisation principles, this compact ‘liftback’ will feature specific modifications in each of these regions.

In addition, the Indian market will have its own version, a compact sedan. These steps are in line with the goals of Skoda's 2018 growth strategy that were set last year.

“Revealing the look of our new compact model, the MissionL shows exactly the direction our brand is going to take,” says Skoda Board Chairman Prof Dr h.c. Winfried Vahland.

“The world premiere in Frankfurt gives a clear signal that Skoda is going full steam ahead now. We are going to present a new vehicle every six months over the next two or three years.”

In line with its 2018 growth strategy, the brand is gearing up, investing heavily in new models, markets and production capacities. Starting in mid 2013, the Yeti will be launched in the Chinese market and will be produced locally.

Furthermore, Skoda (in cooperation with Shanghai Volkswagen) will produce a new compact model for this market from 2013, increasing the number of models produced in China to five.

 

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