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VW unveils up!


VW unveils up!

Author: Trent NikolicDate: 14 September 2011
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Volkswagen has chosen the Frankfurt Motor Show to reveal its new city car, the up!. Far from being just another Europe-only reveal, VW Australia's managing director has revealed the plan is to launch the up! Down Under…

We tweeted it after a press briefing with VW Australia's Managing Director Anke Koeckler, and now VW has premiered its new small car, the up!. Available to order in Europe as of today, the up! is listed (with ESP) at €9,850.

A few months ago, VW Oz's Managing Director, Anke Koeckler announced she would love to see the up! Down Under as soon as next year and see it on the market for around the $16k mark. That would see it go head-to-head with the Koreans and Chinese.

Boasting a small footprint, just 3.54m long, the up! offers enough room for four people and the choice of two petrol engines (with 44kW and 55kW) and one natural gas engine (50kW), and two transmissions.

Fuel consumption of the 44kW version with BlueMotion Technology (including Stop/Start system) is 4.2L/100km. The up! will also debut as the world's first car in its class to have an optional automatic city emergency braking function.

There are three equipment versions for different budgets and needs: take up! is the entry-level version, move up! the convenience-oriented model, and high up! is the top version. At the market launch there will also be two upgraded models based on the high up!, the up! black and the up! white.

And that is just the beginning, because the up! will be getting reinforcements. VW says it's hoping to create an up! family of small, efficient, well thought-out, individual and appealing Volkswagens.

 

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