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The NRMA Roadmap to the visitor economy

Family camping | Parks and resorts | The NRMA
Family camping | Parks and resorts | The NRMA

The great Aussie road trip is synonymous with tourism and holidaying in Australia. The domestic holiday is the way we connect, explore and recharge with family and friends.

Whether it’s piling into the family car and heading to the coast, visiting a caravan park over the school holidays, or heading to the mountains over a long weekend, a domestic holiday is an Aussie tradition.

Enabling Australians access to discover their backyard

The NRMA owns and operates Travelodge properties across regional and metropolitan Australia as well as Hotel Kurrajong in Canberra. SIXT provides visitors with access to hire cars in 170 locations to explore the country or travel for business. 

Our expanded holiday parks portfolio means the NRMA now has over 40 owned and managed family-friendly caravan and camping sites providing value for money experiences in the best regional locations.

Testimonial / quotemark
The NRMA wants to see more Australians enjoying more of this country by making it easier to travel, and giving them a compelling reason to venture beyond capital cities. To see a future where tourism continues to grow, offering Australians employment opportunities, a chance to reconnect and explore local communities, and greater amenity in both regional and metropolitan areas.

Planning for the future

With the industry approaching the cusp of the 2020 Tourism Industry Potential target, now is the time to review our performance and plan for the future. Our Are We There Yet? report outlines the economic importance of tourism – including drive tourism and caravanning and camping – to many destinations in which the NRMA operates, and the areas of focus that could make a difference now and in to the future for the sector.

The Discovery Series by the NRMA will see the organisation work with industry and local communities to realise its potential by identifying initiatives, programs and infrastructure required to grow the sector in the future.

The NRMA has set some ambitious targets in growing its own interests in the tourism industry and believes the sector should do the same. The industry should be bold, tackle the hard issues and work with the community to lift the quality of experiences that Aussies and international visitors enjoy when travelling in Australia.