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Toyota Corolla - Australia's Best Selling Car For 2013

Author: Trent NikolicDate: 7 January 2014
With 1,136,227 new vehicles purchased, 2013 was another record year for the Australian new car market; up 2.2 percent from 2012. It's the sixth time in seven years that the market in Australia has eclipsed the magical one million mark.

Despite record sales, though, Toyota Australia says it is 'under unprecedented pressure' to remain as the sole manufacturer Down Under following announcements from Ford and Holden notifying their intentions to cease local manufacturing.

Toyota representatives told us a decision on the car maker's increasingly tough future should be made by the middle of 2014 – this despite Toyota once again topping the overall charts as most successful manufacturer and Corolla ending the year in the number one spot overall, as well (see our video review here) It's the eleventh year in a row that Toyota has topped the overall sales figures but it's the first time the Corolla has ever been Australia's highest-selling car across all classes.

Toyota Australia's executive director of sales and marketing Tony Cramb said Toyota was proud of its sales achievements, which he attributed to the loyalty of the buying public, a broad range of value-for-money vehicles and the support of employees, suppliers and dealers.

"Corolla takes the title of Australia's best-selling car with local motorists buying well over 1.25 million Corollas in a period spanning almost half a century," said Mr Cramb. "This long-term success demonstrates clearly that each new generation of Corolla has addressed the needs of the customer at the time - and today's customers have made it clear the current 11th generation is the best Corolla ever."

Australia's love affair with the small car shows no sign of petering out, with the Mazda3 – itself about to be replaced by an all-new version - the next best-selling car behind Corolla. SUV sales continued to soar, too - especially the Small SUV sector led by Hyundai's ix35 - which grew by a whopping 23.3 percent in 2013.
 

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