Privacy policy

Privacy Statement

This Privacy Policy is effective from 20 December 2025.

1. Our commitment to privacy

National Roads and Motorists' Association Limited (ACN 000 010 506) (NRMA) understand the importance of protecting the privacy of an individual’s personal information.

This Privacy Policy is applied by NRMA and each wholly owned subsidiary of NRMA (NRMA Group) (we or us)

This Privacy Policy sets out how we aim to protect the privacy of your personal information, your rights in relation to your personal information managed by each member of the NRMA Group and the way we collect, hold, use and disclose your personal information.

This policy applies to your use of any NRMA Group website, the NRMA Roadside Assistance iPhone or Android applications, and your dealings with the NRMA Group as a Member of NRMA (Member) or a customer of NRMA.

In handling your personal information each member of the NRMA Group will comply with the Privacy Act 1988 (Cth) (Privacy Act) and the Australia Privacy Principles in the Privacy Act.

We may update this Privacy Policy from time to time. When we update this Privacy Policy, we will notify you by posting the updated policy on our website

The most current version will always be located on our website and is also available by contacting us on (02) 8741 6590 or contacting our Privacy Officer by email or at the address detailed below.

2. What kinds of personal information we collect and hold

Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable (a) whether the information or opinion is true or not; and (b) whether the information or opinion is recorded in a material form or not.

Sensitive information means:

• information or an opinion about an individual’s: racial or ethnic origin, political opinions, membership of a political association, religious beliefs or affiliations, philosophical beliefs, membership of a professional or trade association, membership of a trade union, sexual orientation or practices, criminal record,

that is also personal information; or

• health information about an individual; or
• genetic information about an individual that is not otherwise health information; or
• biometric information that is to be used for the purpose of automated biometric verification or biometric identification; or
• biometric templates.

Generally, the kinds of personal information we collect and hold will vary depending on your Membership, your dealings with the NRMA Group, the products, services and benefits we or our agents, contractors and third parties provide to you, or any request or inquiry you make in relation to such products, benefits and services. The types of personal information we collect and hold are:

• name, address(es), telephone number(s) and other contact details;
• electronic address(es);
• date of birth;
• gender;
• vehicle details including registration, model and colour;
• transaction details relating to your use of our products, services or Member benefits;
• payment information (such as credit card, PayPal or bank details);
• details of your membership to any loyalty or affiliate program;
• vehicle details including registration, model and colour;
• driving history, including details of any driving related offences or motor vehicle accidents;
• driver's license number and/or passport number and, upon our request, a copy of your driver's license or passport;
• drivers licence validity and history;
• location data including the geographic location of your vehicle and/or location of devices used in the vehicle, such as GPS units, or a smartphone accessing our app or associated apps;
• social media preferences;
• benefits you obtain from your Membership;
• any of the above personal information in respect of additional cardholders or your family members; and
• preferences you tell us about or other personal information that you provide.

We may collect and hold sensitive information, such as the fact that you are disabled, to allow us to provide our services more effectively to you (particularly Roadside Assistance) but only if you provide express consent at the time it is collected.

Please see the Direct Marketing section of this policy for more examples of the kinds of personal information we collect.

3. Website cookies and digital services

Information is also generated and collected whenever a page is accessed on our website that records information such as the time, date and specific page. We collect such information for statistical and maintenance purposes that enables us to continually evaluate our website performance. Some parts of our websites also use "cookies". A "cookie" is a small text file that is placed on your computer's hard drive by a web page server. Cookies store information about the use of our website and are used to identify new or previous visitors to the website and what pages have been accessed. Most web browsers are set to accept cookies, but this function can usually be disabled if you wish. If you do disable this, not all functionality on our websites will be available to you.

We also use Google Analytics features (including Google Remarketing, Google Display Network Impressions Reporting, the Double Click Campaign Manager and Google Analytics Demographics and Interest Reporting) on our website, which uses both first party and third party cookies to record standard internet traffic information. We, and some third parties (including Google), also use the information to optimise ad selection for groups of individuals based on age, gender, interests and past visits to our site. The cookies allow us and other third parties (including Google) to evaluate your interactions with ad services on our site and serve targeted advertising on sites across the Internet. We have enabled Google Analytics for Display Advertising which allows Google and other third parties to advertise to you on our site and across the Internet.

We also use (along with third parties including Google) first party cookies (such as Google Analytic cookies) and third party cookies (such as the DoubleClick cookie) to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our website. In addition, we use data from Google's Interest-based advertising or third party audience data (such as age, gender, and interests) with Google Analytics to help us understand how user activity varies based on these factors

By using Google Ads Settings, you can opt out of these features at any time and customise your Google Display Network Ads. Alternatively, you can opt out of a third party's vendor's use of cookies by visiting the Network Advertising Initiative opt-out page (see http://www.networkadvertising.org/choices/#completed).

Importantly, we do not combine the anonymous information collected through Google Analytics with personally identifiable information.

In addition to Google Analytics, we use a range of web analytics tools (such as web beacons) to help us understand consumer behaviour and use of our website. In particular, these tools enable us to deliver cookies, count visits and understand usage and campaign effectiveness. This data helps us to stay connected and relevant to our Members and customers.

If you do not wish to receive any cookies you may set your browser to refuse cookies. However, this will mean that we will not be able to personalise your website each time you visit.

4. Why we collect, hold, use, and disclose personal information




We collect, hold, use and disclose your personal information where it is reasonably necessary for the purposes of:

• establishing Memberships;
• providing a range of products, services and benefits to Members and customers relating to their motoring and related lifestyle needs;
• administering your Membership or dealings with us as a customer;
• identifying ways in which we can serve you better, such as providing our products and services to you more effectively;
• assisting our internal administration and operations including accounting, risk management, record keeping, archiving, systems development and testing, and staff training;
• improving our interactions with Members and their involvement in the NRMA Group;
• your dealings, and those of third parties including your family members (either directly or indirectly), with the NRMA Group. These purposes include providing secondary Membership cards and Gift Memberships and for the purposes set out in this Privacy Policy;
• developing processes, products, services and benefits to better meet your needs.
• providing you with services in connection with your Membership, such as access to affiliated interstate motorists' clubs or the Australian Automobile Association;
• offering or providing you with loyalty benefits, discounts or other information about such schemes that may be operated by us or third parties. This includes:
• obtaining details about how you acquire and use our products, services and Membership benefits; and
• rewarding Members for utilising our products and services through mechanisms such as discounts, special pricing offers and prizes.

Members who nominate an additional cardholder or provide personal information about a third party individual need to ensure that those persons are aware of this Privacy Policy and understand it.

The fact that you lodged a proxy form and/or attended a Member meeting in person or voted in a board election will be stored by us and used in accordance with this Privacy Policy. The way that you (or your proxy) voted will NOT be recorded except on an aggregated basis to determine the outcome of any vote.

5. How we collect personal information

Generally, we collect personal information directly from you, such as when you apply for Membership or request a product or service, while providing you with that product or service (e.g. Roadside Assistance), or when you have other dealings with us.

We may collect and update your personal information over the phone, at the roadside, over the Internet, in person (when you visit us at an NRMA office), when you write to us, or if you participate in our marketing campaigns. We may also collect personal information through third parties such as:

• our related companies;
• affiliated interstate motorists' clubs;
• our business partners who provide Member benefits;
• Insurance Australia Limited* (trading as NRMA Insurance) and its related entities;
• our service providers;
• the RMS and toll providers;
• car dealers and manufacturers who provide Membership packages in the sale of vehicles; and
• data washing organisations and postal service providers, including Australia Post.

In addition, while providing our services, we may collect or compile information which is or becomes personal information. For example, we may collect personal geographic information from GPS positional data, telematics devices or location services through our smartphone applications.

6. Storage and protection of personal information

We take steps that are reasonable in the circumstances to ensure the personal information we hold is protected from misuse, interference and loss from unauthorised access, modification, or disclosure. We store personal information in a combination of secure computer storage facilities and paper-based files and other records.

We take reasonable steps to destroy or permanently de-identify personal information when we no longer need it unless we are otherwise required or authorised by law to retain the personal information. We impose strict requirements of security and confidentiality on all third parties as to how they store, handle, and deal with your personal information.

7. To whom we disclose personal information

We may disclose your personal information for the purposes for which it is collected. Generally, we will only disclose your personal information for the purposes set out in section 4 of this Privacy Policy.

This may include disclosing your personal information to third parties engaged to perform administrative or other business management services. This disclosure is always on a confidential basis or otherwise in accordance with law. We may also disclose your personal information with your consent or if disclosure is required or authorised by law

8. Use of automated procedures

We only use personal information in automated decision-making processes only to identify the types of service or offers you might be interested in.

9. Direct marketing

We collect personal information so that we can provide our Members with useful and relevant information about our products and services. Generally, we collect this personal information directly from you. In some circumstances, however, we may collect personal information from third parties, including from our service providers and social media platforms such as Facebook. We use the personal information we, or our service providers, collect to assist us to determine how we can best engage with our Members about our products and services. To this end, we, or our service providers, may collect information about your social media preferences and activities so that we can engage with our Members on social media sites. We may also collect certain demographic information and behavioural information from social media platforms to better serve consumers with more targeted advertising.

At times, we use tools that enable us to identify the online sources of the telephone sales enquiries that we receive. The information we collect through these tools includes the time and date of the call, the geographical location of the call, the telephone number of the caller (unless withheld), and the IP address of the device the caller used to arrive at your website. The collection of this information helps us to determine the effectiveness of our marketing campaigns by identifying whether the calls we receive were generated by Google Adwords click throughs, or by Facebook ad click throughs (for example).

If we do not collect information in the ways described above, we may not be able to let you know about our products and services in the most effective way.

We may use and disclose the personal information we collect for the purpose of providing you with tailored marketing communications about our goods and services, or to conduct market research. Typically, we send these communications to your email address or mailing address. Occasionally, we may also send marketing communications to your social media accounts, including, for example, your Facebook account.

We may also disclose your personal information to companies in the NRMA Group, including but not limited to NRMA Parks and Resorts and SIXT, to our other business partners who provide member benefits, our service providers and Insurance Australia Limited* (trading as NRMA Insurance) and its related entities, to give you information and offers about products and services offered by us or these companies.

10. Opting out of direct marketing

If you do not wish to receive direct marketing information from the NRMA Group, please use the contact details below to update your preferences or use the unsubscribe feature on our electronic marketing communications. Please note that if you make such a request:

• we may still need to use your personal information to provide you with the services and products you have requested as a Member or customer; and
• it may not be possible for us to immediately action a request to cease receiving any or all direct marketing material. However, we will respond to such requests as soon as practicable and will make all reasonable efforts to promptly activate a change in preference or an opt out of receiving future direct marketing material.

We will not sell or rent your personal information without your consent. We may disclose your personal information where we are required or authorised by law to disclose your personal information or for any purposes connected to a fraud, crime prevention or impropriety investigation.

11. Overseas disclosure of personal information

NRMA is likely to disclose some of your personal information, for the purposes described above, to organisations in the United Kingdom, South Africa, the Philippines, the Netherlands, Ireland and the United States of America.

Before disclosing any personal information to an overseas recipient, we take steps reasonable in the circumstances to ensure the overseas recipient complies with the Australian Privacy Principles or is bound by a substantially similar privacy scheme unless you consent to the overseas disclosure or it is otherwise required or permitted by law.

12. Location-Based Services

To provide location-based services on the NRMA Roadside Assistance iPhone or Android application, the NRMA Group, its partners who provide member benefits and its franchisee may collect, use, and share location data, including the real-time geographic location of your mobile device. This location data is used by members of the NRMA Group, its partners and franchisee to provide and improve location-based features and services. The location data is collected anonymously in a form that does not personally identify you, however we may request you to provide personal information and link that information to your location data for the purpose of providing some of the location based features of the NRMA Roadside Assistance iPhone or Android application.

13. Access to, and correction of, personal information

We will take reasonable steps in the circumstances to make sure that the personal information we hold is accurate, complete, up to date, relevant and not misleading.

Under the Privacy Act, you have a right to access and seek correction of your personal information that is held collected by a member of the NRMA Group. If at any time you would like to access or correct the personal information that we hold about you, or you would like more information on the NRMA Group’s approach to privacy, please contact us via the contact details set out in section 15 below.

We will grant access to the extent required or authorised by the Privacy Act or other law and take steps reasonable in the circumstances to correct personal information where necessary and appropriate.

To obtain access to your personal information:

• you will have to provide proof of identity to ensure that personal information is provided only to the correct individuals and that the privacy of others is protected;
• we request that you be reasonably specific about the information you require; and
• we may charge a fee for retrieving this personal information which reflects the cost to us of such retrieval. If we propose to charge a fee, we will inform you of the fee in advance of retrieving the personal information.

If we refuse your request to access or correct your personal information, we will provide you with written reasons for the refusal and details of complaint mechanisms. We will also take steps reasonable in the circumstance to provide you with access in a manner that meets your needs and the needs of the NRMA Group.

We will endeavour to respond to your request to access or correct your personal information within 30 days from your request.

14. Making a complaint

If you wish to make a privacy complaint. please send a written complaint to the Privacy Officer in the first instance by using the contact details below.

At all times, privacy complaints:

• will be treated seriously;
• will be dealt with promptly;
• will be dealt with in a confidential manner; and
• will not affect your existing obligations or affect the commercial arrangements between you and the NRMA Group.

Our Privacy Officer will commence an investigation into your complaint. You will be informed of the outcome of your complaint following completion of the investigation.

If you are dissatisfied with the outcome of our investigation, you may refer the complaint to the Office of the Australian Information Commissioner (OAIC).

15. Contacting us

If you have any questions about this Privacy Policy, if you wish to update personal information we hold about you, or if you wish to make a privacy complaint, contact our Privacy Officer at: 

Address	Telephone no.	Email
National Roads and Motorists' Association Limited 9 Murray Rose Avenue Sydney Olympic Park NSW 2127	13 11 22	[email protected]





^*Insurance Australia Limited (trading as NRMA Insurance) and its related entities are separate and unrelated to National Roads and Motorists' Association Limited.