Yellow ribbon week
For over 100 years, we’ve been a trusted voice on road safety.
It’s a common misconception that these are mostly tourists, but almost 7 in 10 lives lost on country roads are local people. This National Road Safety Week, we believe it’s important to shine a light on country roads.
What is the NRMA doing about it?
Country roads present unique challenges like uneven surfaces and wildlife. We believe one of the keys to navigating these hazards is deep local knowledge. And the locals with the richest knowledge of Country are its Traditional Owners, who have gained and shared their wisdom over tens of thousands of years.
Through this knowledge imparted by respected Elders, we hope to help drivers become more aware of their surroundings, reducing the number of incidents on our country roads.
National Road Safety Week is about highlighting the impact of road trauma, so our NRMA branded vehicles will also be sporting yellow ribbons to show our support. Plus, we’re asking drivers to take a moment to recognise that country roads offer much to see and learn.
- Watch out for wandering wildlife at dawn and dusk.
- Expect the unexpected and always buckle up before taking off.
- Take regular rest breaks on long road trips.
- Slow down and always drive to the conditions, whether it’s the blazing sun, rain or fog.
How you can support National Road Safety Week
With National Road Safety Week in full swing from May 18 to 18 in 2025, we’re encouraging everyone to take the pledge to drive safely. You can also buy a yellow ribbon to show your support.
And if you spot an NRMA Roadside Assistance vehicle out on the road with its yellow ribbon, it’s a reminder for you to drive safely – for yourself, your loved ones and other road users.
