NRMA launches ‘Camp for Connection’, encouraging Australians to fight the nation’s growing disconnection
In early 2025 NRMA Members told the mutual that feelings of loneliness and disconnection were on the rise in Australia. This event encourages families, friends and neighbours to lean in to connecting with each other by pitching a tent, rolling out a swag or parking the caravan; whether that’s at one of NRMA’s 60 holiday parks and resorts, your local national park, or even your own backyard.
Half of all site fees at NRMA Holiday Parks on the night will be donated directly to Camp Quality, helping fund vital programs and services for kids facing cancer and their families. Last year, almost $200,000 was raised.
The NRMA Index survey of 2,000 Australians found that less than one third of Aussies (31%) felt a sense of belonging to their community.
The research reveals the camping habits of Australians who love an outdoors holiday. It also found:
- 1-in-4 Aussies would choose to stay at a holiday park or official camping area and for those who regularly camp or caravan the figure is as high as 69%.
- More than half (53%) see it as a great opportunity to connect with nature.
- Half (50%) see it a great way to disconnect from everyday life.
NRMA Chief Membership Officer Victoria Doidge said the NRMA had a long history of connecting people and places and that Camp for Connection was a national celebration of community, nature and giving back.
"The NRMA launched Camp for Connection because we want people to come together, build community spirit and reconnect with each other and nature. By bringing people together under the stars we are joining in the fight against loneliness and disconnection, whilst also supporting a cause that touches lives across the country,” Ms Doidge said
“It’s your chance to unplug, gather in the great outdoors, and share a good time with friends, family and your fellow Aussies, whether that’s in your own backyard, your favourite national park or at one of our established and well-equipped NRMA Holiday Parks.”
The NRMA Index also found that almost half of Australians (46%) would likely take part in a national camp-out initiative showing strong appetite for events that bring people together in meaningful ways.
“On October 25, join us and be part of something meaningful. Camp at one of our NRMA Holiday Parks for a night of family-friendly fun and activities, with 50% of site fees going to Camp Quality to support kids facing cancer.” Ms Doidge said.
NRMA is encouraging members to participate in one of three ways:
- Book a weekend at one of the NRMA Holiday Parks and in doing so support kids facing cancer
- Enter the running for an exclusive camp out at Cockatoo Island
- Host a staycation camp out in your own backyard or on your street
Visit Camp for Connection.
