Virtual location scouting and talent casting, digital scripts and call sheets.
Wardrobe
Using talent’s own clothes, re-using production company wardrobe.
Catering
Vegetarian food, eco-friendly plates and utensils, refillable bottles.
Transport
Cast and crew carpooled in EVs.
On set
Camera batteries and lights charged with solar power, recycled hard drives, small agile crew, some crew sourced locally.
Post production
Edit studio powered by solar and battery, voiceover recorded remotely.
What the judges said
We are incredibly proud to award the NRMA as the inaugural winner of the SBS Media Sustainability Challenge
— Kate Young, National Manager of SBS CulturalConnect
In conceiving this challenge, we wanted to promote outstanding work which drives positive change to protect our planet and rethinks how brands can authentically represent sustainability in their advertising campaigns and the associated TV productions.
— Kate Young, National Manager of SBS CulturalConnect
The work by the NRMA In-house Creative Studio and 3rd Space, does exactly this and shows how Australian brands can lead the charge when it comes to driving positive change across our industry.
— Kate Young, National Manager of SBS CulturalConnect