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Open Road
Advertise with us

Advertise with Open Road

Australia’s most trusted voice in travel and motoring
Car and man on a lookout overlooking the beach

Connect with over 3.4 million NRMA members through one of Australia’s most iconic and influential media platforms. Open Road, NRMA’s quarterly magazine and online hub, has been delivering trusted motoring advice, travel inspiration, and exclusive member benefits for over 100 years. 

More than a magazine, Open Road is a highly trusted, multi-channel ecosystem connecting brands with an engaged audience across print, digital, email, app, and social. Whether you’re launching a new product, driving awareness, or inspiring travel, Open Road offers premium storytelling environments and targeted advertising solutions leveraging NRMA's trust and scale that delivers measurable impact.

 

Why Partner with Open Road?

  • We are the #1 most read motoring and travel magazine in Australia*
  • 1.25 million quarterly readers* trust and engage with our content, from expert car reviews to road safety updates, travel inspiration and NRMA member benefits
  • Our content reaches 5.8 million Australians monthly across magazine, website, app, email, and social media channels
  • 1 in 3 NRMA members plan to buy a car in the next 12 months*
  • 83% of readers are home owners*
  • 88% of readers intend to book a holiday in the next 12 months*

*Source: Roy Morgan March 2025

 

Advertising opportunities

Explore powerful advertising opportunities across print, digital, email, app, social and targeted inserts, reaching millions of highly engaged NRMA members wherever they are. Tap into trusted storytelling, premium placements and tailored brand solutions. Download the Media Kit below to discover how Open Road can drive your campaign further.

Download Media Kit

 

Contact us

Partner with Open Road to connect with Australians who value quality, relevance and authenticity. Our audience doesn’t just read Open Road, they trust it, engage with it, and act on it.

Contact Alek Jovanoski
[email protected]
0429 007 643

Sample of our articles

Landscape shot of a car and caravan on a road with Uluru in the background
Landscape shot of a car and caravan on a road with Uluru in the background
Road trip to Uluṟu – an Aussie rite of passage
Road trip to Uluṟu – an Aussie rite of passage
No matter where you live in Australia a road trip into the Red Centre should be on your bucket list. We’ve pulled together several itineraries to help you make the most of this unforgettable experience.
Landscape shot of a car and caravan on a road with Uluru in the background
Landscape shot of a car and caravan on a road with Uluru in the background
Road trip to Uluṟu – an Aussie rite of passage
Road trip to Uluṟu – an Aussie rite of passage
No matter where you live in Australia a road trip into the Red Centre should be on your bucket list. We’ve pulled together several itineraries to help you make the most of this unforgettable experience.
Red and white ID. Buzz electric van
Red and white ID. Buzz electric van
2025 Volkswagen ID. Buzz GTX review
2025 Volkswagen ID. Buzz GTX review
Volkswagen’s ‘electric Kombi’ breaks the mould in delightful fashion, but does its asking price break the bank?
Red and white ID. Buzz electric van
Red and white ID. Buzz electric van
2025 Volkswagen ID. Buzz GTX review
2025 Volkswagen ID. Buzz GTX review
Volkswagen’s ‘electric Kombi’ breaks the mould in delightful fashion, but does its asking price break the bank?
Lithgow Tin Shed cafe
Lithgow Tin Shed cafe
Top 20 country coffee stops
Top 20 country coffee stops
Finding quality coffee outside metro areas can be a frustrating (and sometimes tasteless) experience. We’ve located 20 country cafés throughout NSW that have mastered the barista’s art.
Lithgow Tin Shed cafe
Lithgow Tin Shed cafe
Top 20 country coffee stops
Top 20 country coffee stops
Finding quality coffee outside metro areas can be a frustrating (and sometimes tasteless) experience. We’ve located 20 country cafés throughout NSW that have mastered the barista’s art.
Car testing Bridgestone Turanza 6 tyres on a wet surface
Car testing Bridgestone Turanza 6 tyres on a wet surface
Are premium tyres really worth it?
Are premium tyres really worth it?
To find out the real difference between a budget and premium tyre, we tested and experienced both beyond their limit, so you and your passengers don’t have to.
Car testing Bridgestone Turanza 6 tyres on a wet surface
Car testing Bridgestone Turanza 6 tyres on a wet surface
Are premium tyres really worth it?
Are premium tyres really worth it?
To find out the real difference between a budget and premium tyre, we tested and experienced both beyond their limit, so you and your passengers don’t have to.
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