Palmer's Market, Wee Waa

Palmer's Market cafe Wee Waa
Palmer's Market cafe Wee Waa

A once-popular stop for road trippers heading to Queensland from as far south as Victoria, Wee Waa has suffered in the last few years with drought, COVID lockdowns and interstate travel bans. Now, Tennille at Wee Waa’s Palmer’s Market and the rest of her community are seeing life breathed back into the regional town as the world begins to return to normal.

The history of Palmer’s Market in Wee Waa

Tennille, a Harvey Bay native, met her husband on the Gold Coast. When given the chance to move back to her spouse’s hometown of Wee Waa and help his parents run the family farm just outside of town, they took it. Palmer’s Market came soon after.

Beginning life as a fruit and veggie shop in 2014, Palmer’s Market moved away from produce, eventually transitioning into the small café that exists today.

However, as Tennille reveals, this transition was one more of necessity and survival rather than preference:

“We slowly, over time, changed into a café due to drought and other factors … Drought was extremely hard [on Wee Waa] – there was no government support for small business out here.”

“We lost a lot of people; they moved away,” Tennille adds. “Businesses were all affected because families moved away. Since it’s rained, we’ve had new families come to town and it’s coming back slowly.”

How have the last 12 months affected the business and town?

As the old saying goes, bad luck comes in threes. Soon after some respite from drought in Wee Waa came the Black Summer bushfires, with COVID lockdowns and interstate travel bans not far behind.

“COVID hit and we were forced to shut down, but there was government assistance and incentives to reopen [this time],” Tennille says.

“We did some renovations and upgraded some of our equipment.”

While times were tough, Tennille and the Wee Waa community remained vigilant yet optimistic of the light at the end of the tunnel, taking advantage of situations where they could.

“We’re pretty lucky in Wee Waa. We’re quite isolated but at the same time everyone is worried. We don’t have hospitals or medical facilities on-hand if people were to get sick or [COVID] was to get into town.

“Everyone was pretty keen to get the vaccine when the Royal Flying Doctor Services came. It’s a country town – people are used to shaking hands and giving each other a hug and a kiss. It’s been a relearning of how to greet someone in a small country town.”

How are things today?

With it looking like the worst of COVID and travel restrictions are behind us, and a wet summer predicted for Australia, Palmer’s Market and the people of Wee Waa are looking to the future with hope.

“[Community sentiment] is good. Right now it’s harvest for us. Everyone’s super busy, we’ve had rain, there’s green grass and crops – it’s good,” Tennille explains.

“Tourists are coming back now that you can get in your caravan and things are opening up. We’re a fare through for the caravan-ers coming from Victoria [to Queensland], so once Queensland opens up we’ll see more people travelling through.

“For small country towns, it’s good to see people from the big smoke coming out here.”

How can we help?

“Buy Australian-made, thank a farmer when they have a beer or put on their cotton shirt. Come visit Wee Waa and see what we do out here and how it all works. Buy a coffee at Palmer’s Market!” Tennille laughs when asked how people can help Wee Waa and communities like it get back on their feet.

While there, we also thoroughly sampled Palmer’s Market’s custard croissant and can highly recommend it to visitors.

Whether you’re heading north or south, east or west, setting out from inland or coastal starting points, plotting your route to pass through Wee Waa and so many towns like it in Australia not only helps these communities, but adds to your experience.

Palmer’s Market isn’t just a café; it’s the result of ingenuity, creativity and spirit overcoming long periods of hardship.

What do the locals recommend?

Tennille lets us in on Yarrie Lake – her must-see attraction while in Wee Waa. Located roughly half an hour out of town, the lake offers stunning scenery and wildlife.

“Yarrie Lake is absolutely beautiful,” Tennille remarks. “If you’re coming out here and want to have a look at some birds and go for a nice walk, Yarrie Lake’s my favourite.”

Want more hidden gems like this?

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